ROGUE NATION EMAIL MARKETING
When I arrived at Rogue, the email newsletter list had not been updated in years. I fully revamped the brand’s email strategy to increase engagement and click-through and ultimately to drive more traffic to the website’s beer finder and sell more beer.
I transitioned the list from an older email platform to a more modern software, finding Mailchimp to be the best option for the brand. The optimizations allowed us to segment and increase engagement.
Good Chit | Rogue Pubs | IPA May
PACIFIC FOODS NEWSLETTER
The Pacific Foods newsletter subscriber list is small but mighty. However, our clicks kept dropping with each new email. But we were limited by the scope with had with our agency.
That’s why I petitioned for us to transition to a new agency. With help from fresh eyes, we were able to build out a user journey that encouraged subscribers to click even more. We also increased sends and started collecting first party information to inform content.
Delightful Bites | Soothing Sundays
HIGH-PROOF CREATIVE
The subscribers to High-Proof Creative’s monthly emails are both business-focused and emerged in the spirits industry. They care about how they can build out their businesses while appealing to spirits lovers and selling more product. I approach each new email draft with this in mind and with the hope that I can also entertain while delivering useful information.