#TGISUNDAY SOCIAL MEDIA
Matty Matheson headlined the Pacific Foods #TGISunday campaign in the fall of 2024 and a roster of influencers created content to support it. I oversaw the campaign launch and owned content portion of the campaign, driving a proactive engagement strategy that got the brand in front of 1 million+ views with each new influencer post.
Corporate Natalie Sunday Scaries
PACKAGING REDESIGN CAMPAIGN
In response to a drop in awareness around Pacific Foods products following a full packaging redesign, I worked with an agency to devise social content that showcased the new packaging through social media trends that were sure to attract attention.
We also put paid behind the two highest performing creatives, earning over 5 million impressions for the whole campaign.
Lookin’ Fresh | Pantry Refresh | Grocery Bag
BEVERAGE CONTENT ON TIKTOK
Recognizing that the Pacific Foods TikTok audience responded and engaged with trending and seasonal beverage content, we developed and shot beverage recipe content in house showcasing the Hemp Milk SKU to gain awareness with TikTok users. Overall, the 3 video series earned a 4.7% engagement rate, well above the 3% benchmark.
Cottage Cheese Hemp Milk Latte
Apple Crisp Macchiato with Hemp Milk
TRENDING CONTENT
In order to grow the TikTok audience on the newly launched Pacific Foods TikTok account, we leveraged trends that helped us gain reach and establish a presence.
By incorporating trending sounds and styles drawn directly from the app, we earned upwards of 1,000 views per video.
Examples: Someone Cooked Here
INFLUENCER: THE TINY CHEF
In 2023, Pacific Foods collaborated with The Tiny Chef just before he launched his Nickelodeon show. Together we created two pieces of content which the Chef posted to his account. In addition to the below posts on the Chef’s account, we syndicated the content onto the Pacific Foods account.
Organically, we reached nearly 4,000 interactions. The Chef’s account drove 14,537 reactions and comments.
DEAD GUY STORY CAMPAIGN
To support the most popular season for the Dead Guy Ale, I planned a contest that ran September through October to encourage consumers to share their Dead Guy stories online.
The supporting social media content earned more than 37,000 engagements.
Women in Distilling on Instagram
Since February of 2021, I’ve worked with High-Proof Creative, managing and strategizing social media content for a variety of beverage alcohol clients. In particular, I’ve overseen the Instagram for Women in Distilling, growing the account through organic audience activation. The account won a Double Platinum from the Ascot Awards in 2023 and Gold from the John Barleycorn Awards in 2024.