REGENERATIVE ORGANIC TOMATOES
As Pacific Foods adopted the use of regenerative organic ingredients, the team recognized that there was a story to tell. They turned to me to draft the copy and build the digital experience across the website.
The packaging included a landing page, a product category page, recipes, product pages and additional details across the website.
Regenerative Organic Landing Page
#TGISUNDAY WEB EXPERIENCE
As part of the #TGISunday campaign, we built an experience across the Pacific Foods website with a hand from our agency.
It included the landing page, a customized recipes, a contest entry page, and modules on the homepage. In the first month of the campaign, 44% of the views on the site focused on the landing page.
ROGUE.COM REDESIGN
When I joined Rogue Ales & Spirits, I quickly recognized that the website was not mobile friendly. I immediately began petitioning leadership to green-light a full redesign based on analytics and reporting that proved our consumers were not getting the most out of the site.
As a result, we built a product finder and a website that was far easier to navigate. It served consumers as well as wholesale and retail customers.
Finder | Product Page | Pub Page
LANDING PAGES
As a way to respond to relevant Google searches, I built specific landing pages for the financial technology SaaS company. The landing pages responded to industry-specific searches as well as more general commission calculation-related searches. I also implemented Typeform to streamline conversions.